Brand strategy and coaching for founders who find it hard to put themselves out there.

I'm changing the way brands are built, specifically for founders who find it hard to put themselves out there — helping them recognise where they are hiding or performing, and build a brand that finally feels safe to show up in.

I offer a choice of group training, 1:1 coaching, and done-for-you packages, all following the unique process I've built from the ground up for people who want to build a successful and recognisable brand but hold themselves back due to lifelong patterns of hiding, performing, and self-abandonment.

Work With Me

I've created a range of ways we can work together to help you build a strategy for your brand that feels deeply aligned to who you actually are — extracting what you've been hiding, shedding what doesn't fit, and landing in a brand that finally makes putting yourself out there feel safe and sustainable.

  • An 8–10 week process, with fortnightly online calls throughout.

    Through a series of deep dive workshops I extract everything I need to build a brand strategy that accurately reflects your authenticity. The work is delivered across four stages, each presented back to you for feedback — so nothing moves forward until it feels truly aligned.

  • An 8–10 week programme of fortnightly online calls, working through my unique process together at a pace that suits you.

    I guide you through recognising where you've been hiding or performing and why. We unlock your authentic magic powers, shed anything you've taken on that doesn't align, and pull it all together into a brand strategy that feels differentiated, compelling, true to you, and safe to hold.

  • An intimate group coaching programme — just six people — where I take you through my unique brand building process over ten weeks.

    Training calls run every other week, with Q&A calls in the weeks in between. That rhythm gives you time to work through each stage properly, with support available as you progress rather than having to wait until the next session.

  • I'm available for one-off speaking engagements and training sessions — whether that's a talk at a networking event or as part of a larger training programme or conference.

    Topics draw from my unique approach to brand strategy, covering why so many founders find it hard to put themselves out there, why traditional brand building approaches fail them, and what a different approach looks like.

    If you'd like to explore having me speak at your event, get in touch.

What’s Included

  • Most brand building starts with your audience. Mine starts with you.

    Rather than asking you to shape yourself around what the outside world needs, we begin by going deep into who you actually are — your identity, your hidden strengths, the parts of yourself you've been holding back, and what makes you genuinely different. Because there is only one way to truly differentiate: to be yourself.

    From there we figure out how to connect who you are to what you do — weaving your personality, your story, and your uniqueness into your brand so that everything that follows, your marketing, your messaging, your design, your social media, has something real and consistent to flow from.

    The process moves through four key stages:

    1. Unlocking who you are
    A deep exploration of your authentic self — your current identity, the identities you've hidden, your real strengths, and what makes you genuinely different. We surface everything you've been holding back, because you only hide things that are true. And usually the things you've been hiding are exactly where your magic and differentiation lie.

    2. Shedding what doesn't align
    We identify everything you've taken on that isn't genuinely yours — the shoulds, the external advice, the performative versions of yourself you've built around what others expected. We let go of anything that creates misalignment, so what remains is something you can truly stand behind.

    3. Building your brand from the inside out
    We take everything we've uncovered and build your brand strategy from it — your positioning, your messaging, your values, your personality, your point of difference, and your look and feel direction. All of it connected back to who you actually are.

    4. Your brand guidelines
    You walk away with a clear set of guidelines that tell you who you are, what makes you different, and how to make decisions that stay aligned — whether that's briefing a designer, writing a social post, or onboarding a VA. Something you can refer back to, grow with, and evolve over time.

  • Regardless of which package you choose, you'll walk away with:

    Your brand positioning statement, messaging framework and hierarchy, brand personality archetype, brand story, brand values, authentic point of difference, look and feel direction, and a clear set of brand guidelines to protect the direction of your brand as you grow.

    I won't write your content, design your logo, or build your templates — but I'll give you the direction, clarity, and structure to do those things yourself or brief someone else with confidence.

  • This work asks you to go to places you may not have been in a long time — or ever. I don't take that lightly.

    I've been where you are. I know how terrifying it can feel to put yourself out there, and I know that you can't force it. Visibility isn't something I'll ever push you towards before you feel ready. What I will do is hold a safe, gentle, and deeply supportive space for the wobbles — because they will come, and that's completely okay.

    I understand that this isn't just about building a brand. It's about putting yourself as a person out there, and stepping through barriers that may have been there your whole life. I went through that process myself — in my relationships, my work, my social life, everything — and I hold space for all of it.

    I'm not a therapist, and this isn't therapy. But I bring a deep empathy and lived understanding to this work that I believe makes it genuinely different. And whilst I'll always recommend professional therapeutic support if I feel it would help you, what we're doing here is creating something that finally feels honest, true, and brave enough to put out into the world — without force, without performance, and without leaving yourself out.

Ready to be seen for who you truly are?

If you're interested in working with me, complete the form with a few details about your situation. I'll review your message and get back to you within 48 hours.